We are BHØx
Birmingham City Centre's leading destination for world-class CrossFit
we are community.
At CrossFit BHØX, we believe your goals deserve more than just a timer and a sweat session—they deserve expert guidance. Our coaches are dedicated to teaching you the "why" behind every movement, helping you build a foundation of confidence and strength that lasts.
We treat every member like an individual, offering personalised attention within a group setting to ensure you’re moving safely and effectively. Come see how we are setting the new standard in fitness
world-class coaching
community first
precision movement
Results
Driven
meet your team
james Hewson
Co-Owner | CrossFit Level 1 Trainer
I’ve spent the last decade obsessed with the science of human performance.
Having competed at CrossFit Games Semi-Final level, I’ve learned exactly what it takes to bridge the gap between 'working out' and 'training with intent.'
I’m proud to bring PRGRS Programming to BHØX, ensuring every member—from the first-timer to the elite athlete—has a world-class roadmap to success. I bring an athlete-coach perspective to BHØX; My dedication to the sport is addictive, but seeing our community thrive is what keeps me motivated.

sam sharman
Co-Owner | CrossFit Level 2 Trainer
I’m a former Royal Marines Commando and currently a Physical Training Instructor in the RAF, which explains my straightforward, no-nonsense approach to coaching.
I love competing in CrossFit competitions around the world, testing the hard work that’s been built behind the scenes. Finishing in the top 9% of the CrossFit Open for the past five years has reinforced my belief that consistency — more than anything — is the key to long-term success in this sport.

Lottie woodall
CrossFit Level 1 Trainer
I’ve spent the last four years proving that you can balance a medical career with a love for high-intensity fitness.
Whether I'm competing at the Marbella Championships or coaching a 6:00 AM class, my goal is the same: helping you move better and stay injury-free.
I’m a firm believer that fitness is the best medicine—though a heavy power clean comes in a close second.

matt jones
CrossFit Level 1 Trainer
As a Student Physiotherapist, I look at CrossFit through a lens of longevity and precision.
I’ve spent the last 18 months diving head-first into the competitive scene—from the Romanian Showdown to the Marbella Championships—and I use that 'in the trenches' experience to help our members move more efficiently.
I’m committed to the idea that when you master the mechanics, the results follow. If you want to talk shop about recovery or learn how to walk on your hands, I’m your guy.

gina Wong
CrossFit Level 1 Trainer
I started crossfit in 2018 and have never looked back. I enjoy what crossfit offers because it’s constantly varied and I never get bored.
Every training session builds my body’s ability to be as fast, strong and agile as I could possibly be, for now and for the future.
I have coached countless people starting their journey and have seen first hand the difference it makes to their lives, not only for the physicality but more so for the confidence and self-belief that builds when someone knows they are capable of hard things.

20 minute no sweat intro with a BHØX coach
Start with a simple 20-minute chat with a coach.
No pressure, no workout—just a chance to talk about what you’re aiming for. From there, we’ll build a plan around you.

